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DENVER FILM SOCIETY

Promoting Cinematic Experiences Through Design

Background:

The Denver Film Society, a non-profit dedicated to fostering diverse audiences’ appreciation of film through creative and thought-provoking experiences, hosts the annual Starz Denver Film Festival. In 2008 and 2012, I served as their Graphic Designer, creating promotional materials to elevate the festival’s visibility and impact.

Challenge:

Develop a cohesive suite of promotional materials for the Starz Denver Film Festival that reflects the organization’s mission, ensures brand consistency, and provides proper recognition for donors and patrons, all under tight deadlines and high-pressure event timelines.

Design Process:
Outcome:

The promotional materials successfully elevated the Starz Denver Film Festival’s brand, delivering visually striking and cohesive designs that enhanced donor recognition and audience engagement. The work contributed to the festival’s professional presentation and reinforced its mission of celebrating film as a cultural experience.

PROBONO

31ST STARZ DENVER FILM FESTIVAL

Denver Film Festival Invite

Donor Wall

Sponsorship Banners

Awning Posters

Sponsorship Banners

35TH STARZ DENVER FILM FESTIVAL

Film Festival Sign

Sponsorship Banners

Event Pass

OPENFOG CONSORTIUM

A Global Identity for IoT Innovation

Background:

The OpenFog Consortium (OFC), a coalition of technology industry leaders, aims to set standards for the Internet of Things (IoT), enabling smart, interconnected systems through cloud computing and sensor networks.

Challenge:

Design a globally recognized logo that represents the collaboration of multiple industry leaders and conveys the innovative, forward-thinking nature of IoT standards.

Design Process:
  • Discovery: Worked closely with the OFC committee, including its president, to understand the consortium’s mission and global impact.
  • Conceptualization: Developed logo concepts that balanced innovation and inclusivity, reflecting the collaborative nature of the consortium.
  • Collaboration: Iterated designs through close partnership with the committee, ensuring the logo met diverse stakeholder needs.
  • Outcome: The final logo, now in the process of becoming a registered trademark, has been successfully introduced at trade shows and notably featured by Cisco’s president, Anil Menon, at the Internet of Things World Forum in Dubai. It effectively represents the OFC’s leadership in shaping IoT standards.
Founding Members
Internet of Things World Forum in Dubai
Mockups
Marvelous, let’s continue

Delvehound Brewing Company

Crafting a Brand from Passion

Background:

Delvehound Brewing Company, a small-scale craft brewery, sought a visual identity that captured its founder's passion for brewing exceptional beer while staying true to its roots as a heartfelt garage hobby. The brand needed to incorporate their beloved bloodhound, Arlow, and evoke a traditional, community-driven aesthetic.

Challenge:

Create a cohesive brand identity that translates the founder’s brewing expertise and personal story into a compelling visual narrative, emphasizing Arlow and the brewery’s authentic, non-mainstream ethos.

Design Process:
  • Discovery: Collaborated with the founder to uncover the essence of Delvehound—a craft brewery rooted in friendship and tradition, centered around Arlow’s mischievous yet loyal personality.
  • Conceptualization: Developed a logo featuring Arlow delving into the earth, symbolizing curiosity and exploration, core to the brand’s spirit.
  • Color Palette: Selected earthy tones—deep browns, tans, and blues—to reflect Arlow’s fur and the warmth of home brewing.
  • Typography: Chose a classic typeface with historical character to align with the traditional brewing ethos, ensuring each label felt like a story.
  • Outcome: The final logo and brand identity embody Delvehound’s values of friendship, craft, and community, creating a memorable and authentic visual presence.

Delvehound Brewing: Equilibrium

Fashioning Visual Harmony for a Signature Beer

Background:

Equilibrium, Delvehound Brewing’s signature beer, is a balanced blend of pale ale and IPA, featuring a mildly sweet, complex flavor from crystal malt and floral, citrusy notes from Centennial and Cascade hops.

Challenge:

Design a brand identity for Equilibrium that reflects its unique flavor profile and integrates seamlessly with Delvehound’s broader brand, ensuring shelf appeal and brand consistency.

Design Concept:
  • Conceptualization: Created a label design that mirrors the beer’s balanced nature, with a focus on its refreshing and effervescent qualities.
  • Color Palette: Used warm, earthy tones to echo the beer’s amber hue and the brewery’s artisanal roots, tying it to the core brand identity.
  • Typography: Selected a bold, rustic typeface to convey strength and tradition, with “Equilibrium” prominently displayed to highlight balance.
  • Imagery: Incorporated a stylized, foaming beer mug to symbolize refreshment, linking to the brewery’s Arlow logo for brand cohesion.
  • Packaging: Extended the design to bottles and six-pack carriers, using a simplified logo for recognizability and enhanced brand recall.
  • Outcome: The Equilibrium identity captures the beer’s unique flavor and aligns with Delvehound’s brand, creating a cohesive and visually striking product line.

Goodfellas Audio/Video

A Cinematic Brand Refresh

Background:

GoodFellas Audio/Video, a rebrand of SunTronics-AV, specializes in home theater systems, automation, and network design. Inspired by classic mobster films like GoodFellas and The Godfather, the company sought a refreshed identity that balanced technical expertise with a playful, cinematic theme.

Challenge:

Develop a logo and brand identity that reflects GoodFellas-AV’s technical prowess and passion for cinema, incorporating symbolic elements like film reels and speakers while maintaining a sophisticated yet approachable aesthetic.

Design Process:
  • Discovery: Explored the client’s vision, distilling symbolic elements like marionette strings and popcorn into a cohesive concept tied to cinema and audio expertise.
  • Conceptualization: Designed a logo featuring a film reel and speakers, representing the visual and audio components of home theater systems.
  • Color Palette: Chose a sleek, neutral palette to convey professionalism while allowing the cinematic theme to shine.
  • Typography: Selected a bold, classic font to evoke vintage Hollywood and ensure readability, aligning with the mobster-inspired theme.
  • Outcome: The refreshed brand identity positions GoodFellas-AV as a dynamic, cinematic, and technically proficient brand, resonating with both tech-savvy and film-loving audiences.
Uniforms
Business Card Design

Suntronics Audio/Video

A Vibrant Identity for a Tech Innovator

Background:

SunTronics-AV, a start-up in consumer electronics, specializes in home theater installation, whole-home audio, automation, network design, and custom automotive audio. The company needed a bold, modern brand identity to stand out in a competitive market.

Challenge:

Create a dynamic logo and identity that embodies a fun, hip, and youthful vibe while reflecting SunTronics-AV’s diverse, innovative services and appealing to a tech-savvy audience.

Design Process:
  • Conceptualization: Developed a sun icon stylized with headphones and sunglasses to symbolize warmth, creativity, and a modern, lively spirit.
  • Color Palette: Used vibrant, energetic colors to convey innovation and approachability, aligning with the brand’s youthful aesthetic.
  • Typography: Chose sleek, bold lettering to ensure readability and complement the contemporary feel of the icon.
  • Outcome: The SunTronics-AV identity establishes the brand as a trendy, professional player in the electronics retail space, creating a strong and memorable market presence.
Services
Business Card Design